An Apparel Brand on a Mission: Pour Les Femmes
We partnered with Pour Les Femmes in 2019 to re-launch their DTC business and activate their global audience of conscious customers interested in luxurious and sustainably made garments.
As an outsourced CMO, we drove all aspects of the decisions related to brand strategy, marketing technology, social media, paid media, email/SMS, and globalization of the customer experience.
The result? We grew DTC revenue 4x in the first year and 20% in the following year while growing brand awareness across audiences on social media, paid media (Facebook/IG, Google Search and Ads, YouTube), influencer marketing, Pop-Ups, Direct Mail, Podcasts and more.
Providing Safety and Security to Women and Girls: Pour Les Femmes Foundation
In order to expand the founding mission of Pour Les Femmes to give back to women in conflict regions of the world, we created the Pour Les Femmes Foundation, a 501(c)3 public charity.
The Foundation allows Pour Les Femmes to expand its social impact and provide support for capacity building with our local partners in the Democratic Republic of the Congo to lift women and children out of poverty and provide a decent education.
